How Google Lens Should Impact the Real Estate Market
Some companies, through their history of innovations, determine the trends to be followed and how our lives will be impacted through new technologies. In this sense, the company that most represents innovation is Google.
At its annual event, Google I/O, where new technologies are presented, one of them drew a lot of attention, mainly because of what it can represent for the real estate market.
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I invite you to think about this brief future as you read this article:
What is Google Lens?
Announced as a brief novelty, with no release date, Google Lens is a search engine that will work from the phone’s camera, giving your phone the ability to interpret whatever the lens is pointed at.
An example of what this can mean: passing in front of your real estate, a customer can point to your company and receive immediately from the location, see internal photos, ratings, opening hours and opinions of other customers.
In another scenario, it will be possible to evaluate information about a property, view photos, virtual tours and, of course, schedule a visit.
What’s more, this request for a visit can be made by a foreigner, who speaks another language, since Google Lens promises to translate texts that are read by your cell phone.
Is it the new Google Glass?
One of the features I most admire about Google is its ability to reinvent its projects or even abandon new features when the initial goal is not reached. So it was with Google Glass, the smart glasses that had its continuity interrupted by low acceptance.
The glasses were great news, with applications developed for the real estate market, as can be seen in the video: Play
Although the tool did not succeed, it is clear that much of its technology can be seen in Lens, and this can be an indication of success.
Are we facing a new search pattern?
If until now all our internet search routine was done by typing words and terms from Google Lens, it may be that the search for images could become a standard.
And this could mean that sites with images without the ‘alt tag’ attribute could lose relevance in some future Google update.
Sorry to go into the subject of image, but to explain in a simple way what the ‘alt tag’ is, it’s the name of the photo that goes to your website. A lot of people don’t care about this, but by placing photos with the titles Photo 1, or IMG0002, you may be missing out on an important ranking factor for Google.
Rename the photos on your site with searchable terms like Casa_2Dorm_Dourados and realize that your traffic will even increase.
It’s still too early to say that Google Lens is here to stay, as it was launched. But how about preparing your business, your real estate work so that you can enjoy the valuation era more and more?
More and more, your customers’ opinions about your service will be relevant and determinant for new business. Take care of the channels that allow these assessments with great care and attention, such as Google Meu Negócios, Facebook itself and other channels.
So, with correctly named images that are relevant to your customers, you will be ready both for new trends and to provide a better service to your customers.
